9 Holiday Marketing Tips to Make Your Papillion Small Business Stand Out

Small businesses should be thankful for this time of year. The holidays are the most important for them, and they need all the customer support possible! With everyone hustling to buy presents for their loved ones, it's the perfect opportunity to get your business's name out there. But with so much competition, how can you make sure that your small business stands out from the rest? Check out these nine holiday marketing tips from the Sarpy County Chamber of Commerce to help get you started.

Share interactive content

Consumers love social media, and during the holidays, they're looking for ways to connect with friends and family. By posting interactive content like quizzes, polls, or even just festive photos, you can engage with your customers and get them talking about your brand.

Hold giveaways or contests

Everyone loves a good contest, especially during the holidays. Offering a prize is a great way to get people interested in your small business. Just make sure that the contest is relevant to your brand and easy to enter.

Create a gift guide

Gift guides are extremely popular during the holidays, as they help people find the perfect present for their loved ones. By creating a gift guide that features your products or services, you can introduce your business to a whole new audience. It’s a good idea to create multiple gift guides targeted to different shoppers. You can create them in one master file and separate them into individual PDFs using this free tool. Then you can feature each PDF guide on your website, in email campaigns, and on social media.

Choose holiday-themed packaging

First impressions are everything, so make sure that your packaging is on point this holiday season. Choose festive colors and designs that will make your products stand out.

Engage with customers on social media

Social media is a great way to connect with customers, both old and new. This holiday season, take some time to engage with customers on social media by responding to comments and messages. Show them that you're paying attention and that you care about their experience with your brand.

Host a special event

If you're looking for a way to attract customers and boost holiday sales, consider hosting a special event. Holiday events can be a great way to spread holiday cheer and bring in extra business. 

Support a local charity

Giving back is always in style, so consider partnering with a local charity this holiday season. You could host a fundraiser, donate a portion of sales to a charity, or even just volunteer your time. Whatever you do, make sure that it's something that aligns with your values as a business.

Reward loyal customers

Customer loyalty is important all year round, but it's especially important during the holidays. Show your loyal customers how much you appreciate them by giving them exclusive discounts or offering early access to holiday sales. This will not only show them that you value their business, but it will also incentivize them to continue supporting your small business in the future.

Partner with other businesses

Small businesses need all the help they can get during the holidays, so consider partnering with other businesses in your community. You could team up for a joint promotion or simply share each other's social media posts. Whatever you do, make sure that it's something that will benefit both businesses.

The holidays are a crucial time for small businesses, but by following these tips, you can ensure that your business stands out from the rest. So get started today and see how much of an impact you can make this holiday season!